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Why you shouldn't spend $5,000/month on SEO.
I just came out of a meeting where a prospective client showed me a proposal they got from an SEO company to do their Search Engine Optimization for them. The company they were talking to had proposed...
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Trying to calculate an email marketing ROI? Here is how.
Marketing Sherpa just published their annual email marketing benchmark report, and one of the questions they ask is how important a number of factors are to determine the value of an email marketing...
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Marketing on Pinterest? Know the good, the bad and the ugly
Unless you have been in a place with no internet connection, you have probably heard about Pinterest. We have been asked about it on a few different occasions, and it has made it's way on the list of...
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Facebook timeline apps - 5 things you should know
Facebook timeline has been around for a bit now when it comes to personal profiles, but as usual, not many people know what the potential consequences are of using Facebook timeline, and installing...
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5 mistakes that will sink your online marketing
Although a web site is still the most important part of an online strategy, today's customer doesn't just use a web site to research a prospective vendor. Social media, social web sites, referrals,...
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What the heck is web 2.0?
I think I heard "web 2.0" being mentioned for the first time about 7 years ago, at a conference in New York that tried to address the changing reality for online marketing. Since that day I have heard...
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How to make sure your social media analysis matters.
Most of us agree that there is a way to quantify social media interaction and to understand how it affects business. On the other hand, there is nu consensus on a standardized measurement process and...
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Advertising, Mad Men style
There was much rejoicing in my household when the Mad Men season premiere started. We don't just thoroughly enjoy the occasional existentialist crisis by one of the characters, but seeing how, in the...
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7 tips to get past your press release coverage issues
In speaking with my customers, I have come to realize that many feel press releases are obsolete, and a waste of time/money. Jonathan Rick wrote an article for Mashable called "4 ways to rethink the...
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The 4 principles of a successful online marketing strategy
I think I have been abundantly clear about my point of view on today's changing reality for marketers. Email opt out rates are up, direct mail is down, TV ads get skipped thanks to TIVO, and more and...
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What makes video viral?
Nobody really knows why a video goes viral, but when it does, it's reason for exorbitant celebration by the creators of the video, because the benefits in terms of brand recognition, traffic generation...
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Six best practices for marketing on Pinterest
Shareholic publishes a monthly search report based on data aggregated from 200,000 publishers that reach over 270 million unique monthly visitors. Their February report found that Pinterest now drives...
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Are email newsletters dead?
During a meeting today, I heard one of my colleagues proclaim that email newsletters are dead. Apparently, this point of view is shared by quite a few people - some of them even proclaim social media...
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5 baseline measures for social media performance
When measuring social media ROI and performance, it's hard to focus, because there are so many different variables being thrown at us. There are users, followers, posts, comments, visits, views,...
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Making sense of the social media technology forest
I have argued on a few different occasions that we are dealing with a social media bubble, not just when it comes to actual platforms (Pinterest still has yet to figure out how to make money), but also...
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5 steps to remove the stress from online marketing
As our business grows, there is one thing that continuously keeps on surprising us: how many marketers have forgotten about the basics when venturing into online marketing. The impact of this has the...
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YouTube takes on standard TV advertising, introducing online TV
YouTube is launching 100 online TV channels, featuring original content from partners such as the Wall Street Journal, Ashton Kutcher and Madonna. The goal is to create about 25 hours of original...
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How to build your social media budget and strategy
Last week, I spoke at the "Latinos Unidos" conference in Tampa - an event sponsored by the mayor of Tampa, with proceeds going to a scholarship fund for Hispanic students in financial need. During one...
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Get social media or get left behind
If you have been reading this blog, or my white papers, or heard me speak, you know I have been trying to explain to the world for the last two years that things have changed, dramatically, and that if...
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Facebook pay-per-click-advertising. Worth your money?
We rarely recommend PPC advertising in general, and Facebook advertising specifically, the reason being that the marketing ROI tends to low. It turns out that, according to research by CNBC, we were...
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Why No Brand Identity is immune
Aaron Kwittken, CEO and Partner, Kwittken + Co., recently asked on Forbes.com if Walmart and Apple have developed a virtual immunity to damaging, even radioactive, news, thanks to the amazing and...
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How one terrible customer experience affects brand perception
I always try not to have these blogs turn into a personal rant, but when traveling with my familiy the other day, we had an absolutely horrific branded customer experience, which resulted in us...
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We might all be in advertising soon
In the Mad Men days, advertising was there to inform and educate people. After that, advertising started adding an entertainment value, and nowadays, we see more and more "normal" people being part of...
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PR's New Benefit: Riding Point on Marketing Innovation
A recent enewsletter from Marcus Sheridan, author, blogger and founder of The Sales Lion brand, urged readers to "take a stand." He meant find something you believe is really wrong with your industry...
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ARGO shows Press & PR's "Starring Role" in Improbable Rescue of Six Americans...
There are many reasons to see first rate rescue thriller ARGO, based on the true story of how six American embassy staffers in Tehran slipped out of that city peacefully during the Iran hostage...
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