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Why No Brand Identity is immune
Aaron Kwittken, CEO and Partner, Kwittken + Co., recently asked on Forbes.com if Walmart and Apple have developed a virtual immunity to damaging, even radioactive, news, thanks to the amazing and...
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How one terrible customer experience affects brand perception
I always try not to have these blogs turn into a personal rant, but when traveling with my familiy the other day, we had an absolutely horrific branded customer experience, which resulted in us...
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We might all be in advertising soon
In the Mad Men days, advertising was there to inform and educate people. After that, advertising started adding an entertainment value, and nowadays, we see more and more "normal" people being part of...
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PR's New Benefit: Riding Point on Marketing Innovation
A recent enewsletter from Marcus Sheridan, author, blogger and founder of The Sales Lion brand, urged readers to "take a stand." He meant find something you believe is really wrong with your industry...
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ARGO shows Press & PR's "Starring Role" in Improbable Rescue of Six Americans...
There are many reasons to see first rate rescue thriller ARGO, based on the true story of how six American embassy staffers in Tehran slipped out of that city peacefully during the Iran hostage...
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